
If you want to compare the popularity, rankings, number of backlinks, etc. of two rival sites, you can use URLMetrix. It will check the Google PageRank, Alexa Rank, Compete Rank, Quantcast Rank, Technorati Rank of the two sites and will place these ranks side by side for easy comparison.
URLMetrix will also display the comparative information for both the sites compared on the following issues:
In view of comparison of a large number of such popularity indices for the given two sites, you can make a fair estimate as to which one of the two rival sites compared is more popular or is ranked higher.
For example, a comparison of the popularity and rankings of New York Times and Washington Post newspapers’ websites conducted at URLMetrix is reproduced in the following image:

If you are interested to find the details of the popularity and rankings, etc., of any single website, you may better use the home page of URLMetrix.
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