Last month, Google had launched Bid Simulator for Google Adwords. It helps you to find out how many impressions or clicks you could have received if you had used a different maximum CPC (cost per click) bid for your Google Adwords campaign, instead of using a trial and error method. However, there has been some confusion about the Bid Simulator since some people consider it as recommendatory in nature with regard to the actual amount of bid on the keywords; however, the actual position is that it uses last seven days’ search data to give you an approximate idea about the bid amount and that the past data cannot give an exact and accurate prediction about the future though it can indicate a trend and give some rough idea. Now, Google has come out with a video tutorial explaining how best to use the Bid Simulator to improve your bid by using the data from the Bid Simulator to maximize your profits from your investments in Google Adwords.
You can watch the following video from Google in this regard:
If you are an advertiser, normally, by increasing your maximum CPC bid for keywords on search you can generate more clicks to your site since your increased bid qualifies you to appear higher up in the Sponsored Links on the Google Search Results page, or since your higher bid qualifies your ad to appear in new and more expensive auctions. However, you have to take a call whether or not these additional clicks come at a cost that is still profitable for you. To make this decision, you need to compare your expected value per click to your incremental cost per click. In the above video, Google has tried to explain as to how to calculate these values and how to use them for more profitable bidding for Google Adwords.
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