Google has introduced a new feature in its search results. It will show not only a link to a web page in its search results, but will also show links to the relevant sections of a web page directly in the search results, wherever it is possible. This will mean that if a web page found in the search results has different sections and one or more sections of that page are more relevant for the keywords searched, then Google search results will also show links to these particular relevant sections of that page in the search snippet for that web page. If you click any of these relevant sections from within the Google search results, you’ll be directly taken to that relevant section. It will save a lot of your time which would otherwise have been spent in finding the relevant parts of a web page found in the search results since now it would be possible for you to directly jump to the relevant section of the web page from the search results.
Normally, when a web page is shown in the search results, clicking on the link to that page in the Google search results takes you to the top of that page. And, thereafter you have to spend a lot of time finding the relevant portions of that page. Of course, you can try to highlight the keywords searched by you in that page, yet those keywords may be scattered over many places in that page and you may get confused about where to look for the right contents on that page. Now with this new feature in the search results, it should become easier for you to directly jump to the relevant parts of the web page found in the search results. However, it needs to be mentioned that this feature may not be available for all web pages on the Internet. These additional links to relevant sections of a web page would be added by Google in the search results only where it finds that certain sections deserve to be shown directly in the search results.
Just to have a feel of what this feature looks like, have a look at the following image showing the search results of searching the expression “trans fats”. This is what the first search result in the old search results at Google would look like (i.e., without including this new feature):
And, now look at the following image which contains the same first search result in the search results for the same expression with the new feature included therein:
You can immediately notice that the new feature has added direct links to four different sections of the first search results, namely, “History”, “Chemistry”, “Presence in food” and “Nutritional guidelines”. This new feature is in addition to the link to the web page shown in the search results which is done at present in the search results. Depending upon what you were looking for, you can now directly click on either at the title of this search result (as you would do in the search results before the above new feature was added), or alternatively you can now directly click also on any of the aforesaid links to four different sections or sub-topics found in the said first search result. And, this is possible directly from the search results! No need to keep looking for the relevant portions in the web page found in the search results. And, as mentioned above, by clicking on the relevant section in the search snippet in the search results page, you’ll be directly taken to the relevant part of the web page shown in the results. For example, in the above illustration, if you directly click on “Nutritional guidelines” in the first result in the Google search results, you’ll be taken directly to the section in that web page which deals with “Nutritional guidelines” instead of taking you to the top of the web page.
It needs no mention that this new feature is going to add tremendous value to the quality of the search results produced by Google and is yet another welcome feature to the search results.
Google has also issued separate guidelines for the Webmasters advising them to use named anchors to identify sections of their web pages so that this new feature of including links to sub-topics could be included in search results from their web pages too.
Did you like this article? To get all such articles from Tech Superb directly:
Related Articles:
If you would like to make a comment, please fill out the form below.
